50 Years of YRF: Yash Raj Films turns into the primary music label in India to undertake Dolby Atmos : Bollywood News

Yash Raj Films’ DDLJ (Dilwale Dulhania Le Jayenge) was one of many first few movies in India to launch within the theatres in Dolby encompass sound (25 years in the past, in 1995). DHOOM:3 was among the many first few Hindi movies in India to launch within the theatres in Dolby Atmos (in 2013). And now YRF has formally change into the primary music label in India to carry a brand new immersive expertise to its catalogue of hit music tracks underneath the album ‘Best of YRF’ in Dolby Atmos®.

With the unfolding of the official 50-year completion announcement, the golden anniversary yr is sure to witness ground-breaking movie lineup, partnerships and promotion all via the yr.

Mr. Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films Pvt. Ltd. commented, “YRF has at all times pushed the frontiers of latest rising applied sciences by embracing them proactively. Adoption of Dolby Atmos expertise for our music tracks was a pure alternative, which is able to gas an enriched close-to-studio-music-listening expertise for our followers throughout the globe and can absolutely be a game-changer. We are dedicated to scaling up our music catalogue in Dolby Atmos.”

Dolby Atmos Music permits individuals to attach with their favourite music in a complete new manner, pulling listeners right into a track and revealing what was misplaced with stereo recordings. Listeners can uncover hidden particulars and subtleties with unparalleled readability. YRF music catalogue boasts of some phenomenal tracks throughout all music genres and listening to it in Dolby Atmos will unleash each element because it was meant to be heard, utterly immersing followers in a complete new manner.

Mr. Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories mentioned, “Dolby Atmos is a brand new expertise for creators and music lovers. It presents an array of latest prospects for creators to experiment and categorical themselves with their recordings. We are very pleased with our collaboration with YRF through the years. We are delighted to work with YRF on their 50-year celebration and supply all assist wanted for bringing Dolby Atmos Music expertise to shoppers.”

With such a milestone yr forward, this expertise looks as if the right providing to their followers. Imagine listening to a few of their chartbusters like ‘Ghungroo’ (from WAR), ‘Swag Se Swagat’ (from Tiger Zinda Hai) and ‘Nashe Si’ (from Befikre) in immersive Dolby Atmos.

Also Read: Aditya Chopra unveils a special logo that commemorates 50 years of Yash Raj Films

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