Apple Plans Special Event For Sept. 15, New Products Anticipated

Apple Inc on Tuesday scheduled a particular occasion for Sept. 15, with followers and traders anticipating a refresh within the lineup of a number of the firm’s core merchandise.

While Apple makes use of its September occasions to showcase its most essential merchandise, new variations of iPhone handsets may nonetheless take time as the corporate in July had flagged a delay of some weeks from the standard timeline.

Other merchandise often unveiled in September embody new variations of Apple Watch and iPad.

The occasion can be streamed on the corporate’s web site from its campus in Cupertino, California, Apple stated, with out offering additional particulars.

The iPhone maker’s usually cryptic invitation for media learn: “Time flies.”

Apple, recognized for splashy launches filled with a whole lot of journalists at its campus, could be pressured to tone down a number of the pleasure this 12 months with the occasion working nearly for the primary time attributable to COVID-19.

Apple’s advertising and marketing chief tweeted a video teaser, with the launch date showing in augmented actuality format, hinting at a 3D ingredient to the occasion.

“I wouldn’t depend on the iPhone 12 being a part of any unveiling. With a lot hype across the anticipated 5G functionality, timing can be every part and this delay may show a giant subject for Apple,” analyst Haris Anwar stated.

Analysts have prompt that Apple is prone to schedule a separate occasion later for the launch of recent variations of iPhone.

“If they’re unable to launch in October, then it may significantly harm gross sales within the essential vacation season, the place many can be seeking to substitute their telephones with newer fashions,” Anwar added.

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