‘Behave as in case your mum is watching’

John Roberts, founding father of white items retailer AO.com, explains how he makes use of household values to encourage his workers, as a part of our CEO Secrets sequence.

Video by sequence producer Dougal Shaw

Find extra enterprise suggestions at CEO Secrets. You can even observe the sequence on the BBC News app by including the subject ‘CEO Secrets’ in My News.

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