Facebook put adverts in Danish broadcaster’s ad-free app

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Facebook has apologised after it positioned adverts on a publicly funded TV community’s web site with out permission.

People who visited the web site of Danish broadcaster DR by way of the Facebook iOS app had been served with unauthorised third-party commercials.

A spokesman for the broadcaster stated it had nonetheless not been made conscious of what number of customers had been affected.

Facebook stated the incident was brought on by a coding error that had since been resolved.

News website Digiday reported that the problem first got here to gentle final week, when a user complained about being targeted with adverts whereas visiting DR’s web site.

DR is publicly funded by way of a licence price and doesn’t enable adverts on any of its platforms.

A spokesman for Facebook stated a coding error “precipitated some individuals to see interstitial adverts inside information content material within the Facebook app”.

“We apologise for any inconvenience this will likely have precipitated,” he added.

The broadcaster stated it was deeply involved by the error.

“We are glad to see Facebook recognise the error and are glad that the problem has been fastened,” stated DR’s distribution editor Christian Loiborg.

“We are nonetheless very sad with the truth that customers might have been served adverts alongside any visits to dr.dk and have pressured the seriousness of this to Facebook,” he added.

Last month, Facebook stated that new adjustments to Apple’s working system could see it lose out on most of the revenue it currently receives from ads on apps.

In the forthcoming iOS 14, apps should explicitly ask customers’ permission to gather and share knowledge, which means adverts will now not have the ability to simply “observe” customers to apps exterior of Facebook.

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