Facebook Set to Launch Licensed Music Videos For Users to Rival YouTube

Representative picture. (Photo: Reuters)

Facebook will management this web page, accessible by way of Facebook Watch and “a brand new music video vacation spot” on the platform.

  • IANS
  • Last Updated: July 15, 2020, 10:36 AM IST

In an bold bid to tackle Google-owned YouTube, Facebook is readying itself to launch officially-licensed music movies for artists on its platform within the US subsequent month. In an e mail despatched to Facebook Page homeowners linked to artists, the social community knowledgeable that they might want to toggle on a brand new setting so as to add their music movies to their web page forward of an August 1 deadline, reported TechCrunch.

Facebook would mechanically create a web page of their movies titled (Artist Name) Official Music’ if there isn’t any motion from the artists. Artists won’t must manually add their movies or hyperlinks. Facebook will management this web page, accessible by way of Facebook Watch and “a brand new music video vacation spot” on the platform.

By enabling the brand new setting, “artists are giving Facebook permission so as to add music movies to their Page,” the place they are often seen by their followers below a Videos tab. Once enabled, the artists can edit or take away their movies from this vacation spot at any time. Also noticed by social media commentator Matt Navarra, the brand new function would enable artists to edit the auto-generated posts, together with their title, description, tags and thumbnails.

The social community didn’t touch upon the report. Facebook’s growth into music movies will current a big problem to YouTube. YouTube presently has practically 2 billion month-to-month customers and nearly 15 per cent of visitors comes from the US. The streaming service reportedly paid over $three billion to the music trade in 2019. YouTube generated $15 billion in 2019 and contributed roughly 10 % to all Google income.

According to Google, YouTube has greater than 20 million subscribers throughout its Premium (ad-free YouTube) and Music Premium choices, in addition to greater than 2 million subscribers to its paid TV service. On the opposite hand, Facebook has over 2.60 billion month-to-month lively customers globally whereas Instagram reaches over a billion customers.


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