Mobile app utilization on Android telephones and the Apple iPhone, all over the world, stays excessive as extra persons are working from house and connecting with buddies, colleagues, and households on-line owing to the COVID-19 pandemic. According to the information analytics agency App Annie, month-to-month time spent on cellular apps grew 25 p.c year-over-year in Q3 2020, in extra of 180 billion hours every month of July, August and September. In India, the month-to-month time spent on cellular apps within the third quarter of 2020 surged 30 p.c year-over-year, whereas apps’ utilization surged 15 p.c within the U.S. and 40 p.c in Indonesia for a similar interval. Globally, TikTok remained essentially the most downloaded app; nonetheless, customers spent essentially the most time on the courting app, Tinder. TikTok has since been banned in India.
The report by App Annie additional reveals that customers downloaded roughly 33 billion apps within the third quarter of 2020 the place Google Play Store downloads grew by 10 p.c to 25 billion whereas iOS downloads elevated by 20 p.c to almost 9 billion. Interestingly, India and Brazil accounted for essentially the most variety of downloads on the Google Play Store, whereas the U.S. and China have been the 2 largest markets for app downloads on iOS.
It isn’t just a rise in utilization and downloads within the final quarter of 2020 but additionally a surge in in-app purchases. The Q3 2020 was the most important quarter but for cellular app shopper spend with income amounting to $28 billion (roughly Rs. 2.04 lakh crore). Most of the purchases got here from gaming apps, whereas non-gaming apps accounted for 35 p.c on the Apple App Store and 20 p.c on Google Play Store for shopper spend. The report states that shopper spending was highest throughout Games, Social, and Entertainment classes on Google Play Store whereas iOS customers spent most on classes similar to Games, Entertainment and Photo and Video.
“By shopper spend, it’s notable that Tinder was ranked 1, as much as one place quarter-over-quarter — indicating robust demand and use of courting apps and a testomony to their resiliency all through social distancing measures and lockdown insurance policies as a consequence of COVID-19,” says the report. In phrases of month-to-month lively customers, Facebook dominated the charts, claiming the #1 spot, adopted by different Facebook-owned apps like WhatsApp, Messenger and Instagram.