Mothercare finalises deal to promote merchandise in Boots

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Baby items agency Mothercare, which closed all its UK outlets in January, says it has lastly accomplished a franchise cope with Boots.

The pharmacy chain will promote Mothercare-branded clothes and residential and journey merchandise, corresponding to pushchairs and automobile seats, at branches and on-line.

The deal was first introduced in December final 12 months, however was repeatedly delayed by the coronavirus pandemic.

It will run within the UK and Ireland for an preliminary interval of 10 years.

Mothercare mentioned it will take impact from the autumn season.

“Boots is on the coronary heart of one of many largest healthcare companies on the planet and Mothercare will dovetail effectively because the specialist model for fogeys and younger kids in each Boots shops and on-line,” Mothercare mentioned in an replace on its restructuring plan.

Mothercare’s UK business went into administration in November final 12 months and all its 79 UK retailers had been subsequently closed.

However, there are nonetheless 800 shops in 40 different territories, all operated by franchise companions.

Mothercare mentioned it had signed a brand new 20-year cope with its largest franchise companion, the Alshaya Group, which operates Mothercare shops in Russia and 10 Middle Eastern international locations.

It mentioned that the restructuring of its UK enterprise had considerably lowered its money owed, however estimated that it nonetheless had excellent obligations value about £10m.

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